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Our Approach We started optimizing one existing campaign [Painted Auto Body Parts] and created 3 new campaigns with different objectives. The three new campaigns were as follows: Make/Model Campaign: It’s the type of search campaign with top-selling products. Smart Shopping Campaign: It’s a shopping campaign with all the products. Performance Max-1 Campaign: It’s a new goal-based campaign that allows performance advertisers to access all their Google Ads inventory from a single campaign. Smart Shopping campaign [Top Models]: As the name suggests, it’s a shopping campaign with top products.
Our approach During the optimization process, we made significant improvements to the website. Firstly, we updated the website content to ensure it was current and relevant. Additionally, we addressed technical issues by cleaning up 404 error pages and redirect chains, enhancing the overall user experience. A thorough keyword research allowed us to optimize product pages to rank higher in search results. Meta titles and descriptions were carefully crafted to align with target keywords and increase relevance. We also tackled on-page issues, such as Alt Tags, Heading Tags, and product page URL Slugs, further enhancing the user experience and search engine visibility. To boost the visibility of product pages even further, we implemented Schema Code, which led to improved search engine rankings. These combined efforts resulted in a more user-friendly website with better search engine visibility for product pages.
Our Approach Our approach for optimizing this website’s marketing campaigns involved a data-driven strategy. We conducted an in-depth audience analysis to understand user preferences and behavior, creating tailored buyer personas. We focused on data-driven channel selection, using paid advertising, content marketing, email campaigns, and social media to reach the target audience effectively. Personalized content was deployed to improve user engagement and encourage longer site visits. Conversion Rate Optimization (CRO) techniques were applied to enhance the user experience and boost conversion rates.
Mlm E-commerce Website for Purchase and Rent Products It is an MLM platform sells products to its customers. These customers when purchase products and refer this website to other people, their rank gets upgraded and they get commissions on the sales by new people. Customers can now also get products on rent. A downline of customers is presented to the Highly Ranked Customer to check the commissions they get. Same platform can be used for purchase and rent of products. The company provides warranty period after every purchase of product to customers as well as commissions generated as per the downline. The company supports Warranty, return and cancellation of products through this web solution and accordingly commission claw backs are maintained. Even the products can be purchased by customers on rent and during rent they can even have facility to exchange another product on rent.
