DIGITAL MARKETING – PPC EXECUTIVE • Mohali | Experience 1+ Years | Work From Office |

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    Role And Responsibilities

  • Develop, execute, and optimize digital advertising campaigns across various platforms.
  • Conduct keyword research and analysis to identify target keywords for PPC campaigns.
  • Create and manage PPC campaigns on platforms like Google Ads and Bing Ads.
  • Set budgets, bidding strategies, and monitor campaign performance metrics.
  • Test and refine ad copy, landing pages, and targeting options for improved performance.
  • Collaborate with web development team to optimize landing pages.
  • Track, measure, and analyze campaign performance using tools like Google Analytics.
  • Generate regular reports on key performance indicators (KPIs) for clients.
  • Stay updated with industry trends, PPC best practices, and new tools/platforms.
  • Strong analytical skills, attention to detail, and ability to manage multiple campaigns

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