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Lead Generation and Employment campaigns involve defining clear objectives, identifying target audiences, choosing suitable channels, creating engaging content, and optimizing landing pages. Allocate the budget wisely based on successful channels. Continuous monitoring and improvement are crucial to achieving success in both campaigns and expanding business reach while attracting qualified job seekers.
In Paid Marketing, it’s important to ensure good ROI. This generally means that the revenue must be more than that of invested money. To make sure that we get the desired ROI, I started with competitor analysis and optimizing existing running campaigns.
